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Less, Never more; Launching a product with critical features, and no more
Gabrielle Benefield , Scott Gatz (Co-author)
Experience Reports · Customer
Thursday, 16:00, 1 hour 30 minutes | Congressional Hall B
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Mixd.com is a mobile social networking experiment developed by Yahoo! The product set out to explore college students’ usage of mobile phones to organize ad hoc events. The aim of the project was to get it to market as quickly as possible while providing compelling user experience to see if the product was worth commercializing. The development team was distributed between the US and India and the team chose to use an Agile process. We learned about the market, we learned about the process and gained a lot from using Agile as the communication and development method to drive this type of project. From concept to launch the product took nine months.
