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Innovation Games(R) for Customer Understanding
Luke Hohmann (Enthiosys, Inc.)
Tutorials · Customer
Monday, 14:00, 3 hours 30 minutes | Renaissance West A
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Innovation Games® are a set of proven techniques for working with small groups of customers to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They have used by companies such as QUALCOMM, Emerson Climate Technologies, Wyse and Ticketmaster as well as by father's seeking to better understand what their daughters wanted in a new car. The tutorial describes each game, and in a practical manner shows how to plan, play, and post-process the results of the game. The foundation of the tutorial is the opportunity to play many of the games, thereby "learning by playing".
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is the author of three books with really long titles: "Journey of the Software Professional: A Sociology of Software Development", "Beyond Software Architecture: Creating and Sustaining Winning Solutions", and "Innovation Games: Creating Breakthrough Products Through Collaborative Play". He's also written a lot of articles, too. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. He loves to teach and his classes are renowned for his fun, "learning by doing" approach to the material. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys rough housing with his four kids, his wife’s cooking, and long runs in the Santa Cruz mountains because he really does enjoy his wife's cooking.
